SBMUpdated 23 Oct 2026
Early version, updated weekly. Every claim is dated and sourced. Think something is wrong? Dispute it.
Map / 0. Fights / Selling the finished work

Per-seat software pricing

R0 Fightstoward Selling the finished workCost-curve loopRetiringUnder pressure
Placement: a judgment drawn from the evidence, open to correction (dispute it). As a rung 0 model it carries the family its value is moving toward.

The model

Definition
Software priced per human user.
What presses on it
Vendors are adding per-resolution and per-action pricing beside seats as AI agents do work that users did (HubSpot, Salesforce, Zendesk).
What still holds it up
Seats remain the base layer for most vendors; the shift is partial.
Stops working when
The pressure above is the case against it. A stated end condition for retiring models is not yet written.

Evidence

Companies 2
Evidence items 2
Grades 0A 2B
Latest dated 2026-04-02
Counter-evidence 1

The three labels

0. Fights · loop gain negative. The curve shrinks what it charges for (seats, hours, heads, words, clicks).

Toward: Selling the finished work · money lands in the outcome, not the tool or the hours.

Cost-curve loop · cheaper models, lower unit cost, more volume, more revenue.

Same rung and family

Named companies 2 companies · grade per item

CompanyClaimDateGrSource
HubSpot
US · public · best B
HubSpot moved its Customer Agent AI product from per-seat/monthly recurring pricing to $0.50 per resolved conversation (down from an earlier $1), and its Prospect Agent to $1 per qualified lead handed to sales, replacing a per-enrolled-contact charge, effective 2026-04-142026-04-02Bdiginomica
Salesforce
US · public · best B
Salesforce introduced outcome-based/consumption pricing for its Agentforce AI agents (commonly reported as ~$2 per conversation resolved) alongside its existing per-seat licenses, marketed as a response to AI compressing the value of human seat licenses2025BCX Today

Counter-evidence Reversals, failures and disputes

Analyst commentary argues the shift to outcome-based pricing is partly a marketing repositioning rather than a full abandonment of seats: most vendors (HubSpot, Salesforce, Zendesk) still sell per-seat core CRM/helpdesk licenses and layer consumption pricing only on top for the new AI-agent features, so seat revenue has not yet been displaced at scale2026SaaStr

Sources 3

diginomica diginomica.com · 2026-04-02
CX Today cxtoday.com · 2025
SaaStr saastr.com · 2026