SBMUpdated 23 Oct 2026
Early version, updated weekly. Every claim is dated and sourced. Think something is wrong? Dispute it.
Map / 0. Fights / Selling the finished work

The billable hour and the pyramid

R0 Fightstoward Selling the finished workLearning loopRetiringWatch
Placement: a judgment drawn from the evidence, open to correction (dispute it). As a rung 0 model it carries the family its value is moving toward.

The model

Definition
Professional services priced by hours and leveraged on junior staff.
What presses on it
Reports of Big Four graduate hiring cuts in the UK.
What still holds it up
McKinsey attributes its headcount fall to attrition. Held on watch.
Stops working when
The pressure above is the case against it. A stated end condition for retiring models is not yet written.

Evidence

Companies 1
Evidence items 1
Grades 0A 1B
Latest dated 2025-05-29
Counter-evidence 1

The three labels

0. Fights · loop gain negative. The curve shrinks what it charges for (seats, hours, heads, words, clicks).

Toward: Selling the finished work · money lands in the outcome, not the tool or the hours.

Learning loop · use, data, better product, more use.

Same rung and family

Named companies 1 companies · grade per item

CompanyClaimDateGrSource
McKinsey & Company
US · incumbent · best B
McKinsey's headcount fell from a peak of about 45,100 at end of 2023 to about 40,000 by May 2025, a decline of more than 10% over roughly 18 months; the company itself attributed this to normal attrition and performance-review firings, not AI, though outside commentators (e.g. Paytm's Vijay Shekhar Sharma) speculated AI was a driver2025-05-29BFortune

Counter-evidence Reversals, failures and disputes

McKinsey itself did not attribute its headcount reduction to AI; it cited normal attrition and performance reviews, undercutting a direct causal claim2025-05-29Fortune

Sources 1

Fortune fortune.com · 2025-05-29