SBMUpdated 23 Oct 2026
Early version, updated weekly. Every claim is dated and sourced. Think something is wrong? Dispute it.
Map / 1. Flow through / Selling abundance

Credits for AI work

R1 Flow throughSelling abundanceCost-curve loopRisingScaling
Placement: a judgment drawn from the evidence, open to correction (dispute it).

The model

Definition
The product charges via an abstracted usage unit (credits, compute units, request quotas) that scales with the amount of AI work or effort performed on a task, rather than via a flat per-seat license.
In one line
Users buy credits or compute units that are consumed by the amount of AI work a task takes, instead of paying per seat.
What compounds
Revenue scales with how much work the AI does, which grows as the AI can do more.
Who accelerates
Small teams and individuals get large amounts of work done without hiring. Opaque metering erodes trust fast.
What it displaces
Flat per-seat developer and productivity tools.
Stops working when
When the unit becomes unpredictable to the buyer (Cursor rolled back a metering change and refunded users in July 2025).

Evidence

Companies 3
Evidence items 3
Grades 2A 1B
Latest dated 2026-03-02
Counter-evidence 1

The three labels

1. Flow through · loop gain about zero. The curve helps it, but the gain passes straight through to customers and rivals.

Selling abundance · money lands in volume of cheap intelligence.

Cost-curve loop · cheaper models, lower unit cost, more volume, more revenue.

Same rung and family

Named companies 3 companies · grade per item

CompanyClaimDateGrSource
Cursor (Anysphere)
US · scaleup · best B
Cursor surpassed $2 billion in annualized revenue, per a Bloomberg source, having doubled its revenue run rate over the prior three months (up from $1B ARR in late November 2025 and $500M ARR in June 2025).2026-03-02BTechCrunch
Cognition (Devin)
US · scaleup · best A
Devin's own documentation confirms Enterprise customers are billed in ACUs at a rate set per order form, without a public dollar rate2026ACognition (Devin Docs)
Lovable
Sweden · scaleup · best A
Lovable describes itself as building software "from the heart of Stockholm"2025-01-21ALovable

Counter-evidence Reversals, failures and disputes

Cursor's July 2025 shift from a flat request allowance to metered usage caused enough customer backlash (unexpected charges, cancellations) that the company rolled back limits and refunded affected users2025-07Wikipedia (sourced compilation)

Sources 4

TechCrunch techcrunch.com · 2026-03-02
Cognition (Devin Docs) docs.devin.ai · 2026
Lovable lovable.dev · 2025-01-21
Wikipedia (sourced compilation) en.wikipedia.org · 2025-07