Digital workers priced as labor
Placement: a judgment drawn from the evidence, open to correction (dispute it).
The model
- Why it is on watch
- Framing more than a distinct model so far; the sharpest case (11x) is counter-evidence.
- Definition
- Pending. Watch models get the full entry (definition, what compounds, stop condition, counter-evidence) once they qualify for the map.
- Stops working when
- Pending, as above.
Evidence
Companies 4
Evidence items 5
Grades 2A 3B
Latest dated 2025-07-31
Counter-evidence 0
Evidence items 5
Grades 2A 3B
Latest dated 2025-07-31
Counter-evidence 0
The three labels
3. Compounds · loop gain rising. The loop makes its users more able, so the gain itself grows.
Selling the finished work · money lands in the outcome, not the tool or the hours.
Self-improving loop · each cycle makes the participant, or the business itself, more able.
Same rung and family
Named companies 4 companies · grade per item
| Company | Claim | Date | Gr | Source |
|---|---|---|---|---|
| Salesforce (Agentforce) US · public · best A |
Salesforce's own announcement frames the May 2025 Flex Credits pricing overhaul explicitly as accelerating the "Digital Labor Revolution", pricing agents as pay-per-action digital workers rather than per-seat software | 2025-05-15 | A | Salesforce (Business Wire press release) |
| UiPath US (founded Romania) · public · best A |
UiPath, positioning itself as a leader in "agentic automation" orchestrating agents, robots and humans together, reported ARR of $1.723 billion for Q2 FY2026 (quarter ended July 31, 2025), up 11% year over year | 2025-07-31 | A | UiPath (SEC 8-K exhibit) |
| Artisan US · startup · best B |
Artisan sells its AI sales agent "Ava" as a role substitute (an AI SDR), and as of April 2025 reported $5M ARR from 250 customers on a $25M Series A | 2025-04-09 | B | TechCrunch |
| Artisan is piloting performance-based (pay-per-response) pricing through a partnership with Paid.ai as an alternative to long-term contracts | 2025-04-09 | B | TechCrunch | |
| 11x US (founded UK) · startup · best B |
11x sold its AI sales agents as digital worker substitutes for SDRs, but TechCrunch reported the company displayed logos of ZoomInfo and Airtable as customers after only short, non-production trials, and calculated ARR (reportedly claiming ~$14M) using contracted figures that did not distinguish trial break-clause contracts from committed revenue, with actual retained contracts around $3M and employee-reported churn of 70 to 80 percent | 2025-03-24 | B | TechCrunch |
Counter-evidence Reversals, failures and disputes
Not yet gathered for watch models.
Sources 4
Salesforce (Business Wire press release) businesswire.com · 2025-05-15
UiPath (SEC 8-K exhibit) sec.gov · 2025-07-31
TechCrunch techcrunch.com · 2025-04-09
TechCrunch techcrunch.com · 2025-03-24
UiPath (SEC 8-K exhibit) sec.gov · 2025-07-31
TechCrunch techcrunch.com · 2025-04-09
TechCrunch techcrunch.com · 2025-03-24