Control-point loop
Own where choices are made and paid, capture the flow.
Models running this loop 7
| Model | Rung | Family | Loop | Register | State | Cos | Evidence | Last |
|---|---|---|---|---|---|---|---|---|
| Agentic checkout | R2 Rides | Owning the choke points | control-point | Rising | Contested | 5 | 3A 3B | 2026-03-24 |
| Optimizing for AI answers | R1 Flow through | Owning the choke points | control-point | Rising | Scaling | 3 | 2A 1B | 2026-02-24 |
| Model routing | R1 Flow through | Owning the choke points | control-point | Rising | Emerging | 2 | 2A 0B | 2026-09 |
| AI glasses | R2 Rides | Owning the choke points | control-point | Rising | Scaling | 4 | 0A 4B | 2026-09-21 |
| Apps inside AI assistants | R2 Rides | Owning the choke points | control-point | On watch | Watch | 3 | 4A 0B | 2026-09-25 |
| Search-referral publishing | R0 Fights | toward Owning the scarce human | control-point | Retiring | Declining | 1 | 2A 1B | 2025-10-27 |
| Ten-blue-links search advertising | R0 Fights | toward Owning the choke points | control-point | Retiring | Early pressure | 2 | 1A 1B | 2025-Q3 |